What’s is the future of the wine market?
Traditionally, the wine market takes place in wine & liquor shops and supermarkets. After that, restaurants, hotels and bars are the second place where generally people buy their bottles of wine.
However, as in each market, internet increases its market share every year. In fact, in 2016, the global wine online market will have 6USD Billions of turnover. The French online market will have a turnover of 1.6 billion of euros in 2016. The market is still increasing, since 2011 the increase is huge for the e-commerce but the “traditional market” reached its maturity and the increase is very slow.
The 3 biggest websites of wine’s sales are:
– Jiuxian.com (Chinese website)
– Lavinia.es (Spanish website)
Moreover, the “traditional website of wine’s sales” is less and less trendy. Indeed, now customers are looking for a website which purpose a specific thing.
For example, in France, one of the most well-known website is http://www.ventealapropriete.com/ . This website allows to its customers to have a very good price on the wine of the day, as if the client buy the wine directly at the winery!
Another example, http://www.lepetitballon.com/fr/ . The concept is a subscription for 6 months or 1 year. The client receives at home two bottles of wine each month with a data sheet and a tasting sheet!